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What are the Best Practices in Video Selling

What are the Best Practices in Video Selling

Video has proven to be a powerful tool in selling and marketing. You can showcase your service or product and how it works, show the culture of the company, or have people talk about your business through their personal experiences, in different platforms and in different video formats.

But how do you get people to check your website or watch these well-produced videos? How do you create a following?

Personalised videos have been an underrated mean

Video Storytelling: Humanising Business for Emotional Impact

Business is booming online. You type key words on Google Search and your website comes up on the list along with the rest of similar shops or agencies that sell the same products or services as you do. So how exactly do you stand out in all the noise?

Instead of focusing on what you’re selling and how people are gonna buy or reach out to you, it’s time to focus on the why. Because by the time people search for products or services online, they already know what they want. What they don’t know i

4 Gifts You Should Give Yourself and Your Business

4 Gifts You Should Give Yourself and Your Business

At last! Christmas is just around the corner and we’ll soon be enjoying a well-deserved holiday. With all the rush coming in fast, businesses are experiencing the same whirlwind as do people making last minute gift-shopping.

Speaking of gifts, have you had time to consider what it is you want right now? If all you’re getting is a vague “I wish my business will do better next year,” here are some things you might want to give yourself this time

3 Things I Wished I Knew Before Speaking in Public

A person with good communication skills is an asset for himself and for the industry he works in. He doesn’t need to worry about creating relationships. His chance to get ahead in his career or grow his business is better than someone who can’t communicate properly. And yet, a lot of people are not so forthcoming when it comes to presenting in front of the public or on camera.

A 2019 study shows that 75% of people fear speaking in public - that means 3 out of 4 people suffer from speech anxiety

Are Your On Camera Horror Stories Haunting You?

Are Your On Camera Horror Stories Haunting You?

You are about to go live.

You feel parched, sweaty, and feel like your heart is in your throat. Your eyes keep shifting as you try to remember your opening line. And even though you’ve run through the script minutes before, you can’t remember the first thing about it.

It’s time and the crew is signalling. 3… 2… 1…

And all you remember is everything fading to black.

The fear of presenting on camera is real and it’s here. Studies show that 77% o

Sending Personalised Video in Email? No Sweat!

Video in email is the new black. People respond to videos better because it’s easy to connect with, it simplifies information and easily builds rapport. Just seeing the person addressing you and relaying a clear and simple message, immediately establishes trust that written emails just can’t. Written emails are bound to have questions left unanswered, or perspective not clearly relayed.

A straightforward, visual, and personalised message is the way to their hearts. After all, who can resist cli

Supercharge the way you sell, market and teach with the right support

Supercharge the way you sell, market and teach with the right support

Did you like this video? We bet you did.

As professionals or business marketers, nothing is more important than making the first impression that leads people to the goal -- to buy from you.

It's essential, therefore, that you look and sound like a pro to show prospects that you're the person they are looking for. And in this age, where people are almost always online or on their social media, the best way you can do that is

You Don't Need To Be a Video Pro to Make Professional DIY Videos

You Don't Need To Be a Video Pro to Make Professional DIY Videos

Did this video make you feel excited?

Back in HQ, everyone’s vibing to the latest video we made for the DIY Desktop Studio. Chris' been bringing it up in our meeting for ages, and even had us glimpse to a portion of this project. But none of that came close to the completed video. That's the reason you hire professionals to do this level of shooting and editing.

Creating stop animation is laborious work. Just watching Chris navi

Why Your DIY Home Video Studio is Holding Your Business Back

You witnessed how everyone transitioned to the video world almost immediately, as lockdowns were placed to secure everyone’s safety. You see people putting videos out there and the first thing that comes to mind is the fear of missing out. Why can’t you do it too? After all, it seems like a great way to market your business.

And you’re right. Demand Metric found that video is still the top performer for driving conversions in 2020, a

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